Put your brand before India’s money readers

How it works

1. 01

   Send your brief or draft

   Email editor@oquilia.com with "Brand Connect" in the subject: your topic, your draft if you have one, and the two pages you want to link.

2. 02

   Editorial review

   We check facts, style and compliance, and suggest changes. One round of revisions is included.

3. 03

   Invoice and payment

   We send an invoice; payment is in advance.

4. 04

   Published

   Your article goes live within 1-4 working hours, with the label you chose, and stays live for at least 12 months.

Disclosure, your way

Every paid article is labelled at the top and wherever it is listed. You choose the label:

• Brand Connect
• Partner Content
• In association with [your brand]

You can word the closing note with us, so it reads naturally for your brand. It must say plainly that the article is a paid partner feature, in line with the Advertising Standards Council of India’s guidelines.

Article guidelines

• Original and unpublished anywhere else, 800 to 1,500 words, written for Indian readers.
• Topics: personal finance, banking, insurance, tax, investing, fintech, real estate, NRI money and consumer rights.
• Facts sourced; figures and claims accurate and current. No filler or spun text.
• Images as set out in the image guidelines below.
• Up to 2 links to your relevant pages, with natural anchor text, marked rel=“sponsored”.
• Financial-services brands share their RBI, SEBI, IRDAI or PFRDA registration.
• We may edit for accuracy, style and compliance, and may decline any article.

What we don’t accept

• Payday or instant-loan apps, and any lender not registered with the RBI
• Crypto, forex trading, betting, gambling or casino offers
• Multi-level marketing and get-rich-quick schemes
• Stock tips, guaranteed returns or investment advice from an unregistered adviser
• Adult content, CBD, pharmaceuticals or health claims
• Political content, and anything attacking a named person or competitor